World Building

Founder Hour: an Interview with GOB CEO Lauryn Menard

Today, we're excited to announce the addition of GOB to the Baukunst portfolio, a company founded by one of our own—designer-turned-entrepreneur Lauryn Menard.

GOB sets the stage for leading sustainable innovation in the mainstream product market with its launch on October 10th of the world’s first compostable earplugs made from mycelium. These eco-friendly earplugs are already capturing attention, with partners like Formula 1 and endorsements from pop icon Billie Eilish.

To celebrate this milestone, Baukunst GP Kate McAndrew sat down with Lauryn for an in-depth video interview, where they discuss the journey from concept to launch. From securing early-stage funding to aligning with like-minded investors, Lauryn shares insights on how our collective community played a pivotal role in bringing her vision of a regenerative design company to life.